Floristry is a highly skilled profession. Professional florists train for many years gaining many qualifications along the way to become floral artisans. They can offer assistance in all aspects of floristry from a small bouquet for a friend, a grand wedding or bespoke flowers for a funeral.
With most artistic industries, trends change and techniques develop. Dedicated florists will ensure their professional development and high standards are consistent by attending regular skills workshops, courses and conferences.
Only qualified florists can become members of the Institute of Professional Florists and The British Flower Association. These are the ‘hallmarks’ for professional florists. Some wholesalers will only allow membership to florists with recognised qualifications, such as City and Guilds Diplomas. This allows access to top quality materials from the best growers and suppliers.
Whilst flowers are widely available these days, a skilled florist gives attention to detail, care, professionalism, expertise and artistry which is unrivalled. You may be hard pushed to find this in a supermarket flower stand or a friend who likes to dabble with flowers.